Reel Rooster Productions was formed by Braden Fandrich, with the intention of sharing his love of rivers and water-sports in British Columbia with a public audience. Braden is a professional whitewater kayaker with many sponsors, a whitewater-rafting guide and commercial raft guide instructor/examiner, swiftwater rescue instructor, whitewater kayaking instructor, and has been involved in first-descents of rivers around the world. He has had photos and articles published in Kayak Session Magazine, Kayak Magazine, and Rapid Magazine, and has appeared in numerous kayaking videos and on television as a kayaker. He has also been involved with the television industry for three years as a stunt-actor, and is an apprentice member of the Union of BC Performers.